When I was MC'ing the Twestival back in Feb, one of the prizes was a t-shirt from Springleap. I was intrigued by their online business model that involves hundreds of young designers submitting t-shirt designs weekly that are then voted for by the public, and the winning design is printed and sold off the website. It is all about crowd-sourcing & asking the market to create the product they want to see - just up my street!
So - I was stoked when my ticket number was drawn and I won my own Springleap t-shirt! A few weeks ago I headed off to their headquarters and met with the masterminds behind the company - Eric & Eran. We had lots of fun picking out t-shirts and after trying on too many to mention, I finally settled on a design called "Tree Whisperer" that I love!
Needless to say our thinking hats went on and we are brainstorming ways to run a "Verity T-Shirt" competition where designers can submit ideas that represent the 'journey', then YOU get to vote on your favourite & have the winning design available for fans & friends to order & enjoy.
Hmmmm - watch this space....
