Lucky Packet is getting an MBA...

I have had a great day being interviewed by journalist Peta Krost Maunder (who produced the Carte Blanche insert last year) for Wits Business School who are going to be using my story as their case study for viral marketing for their MBA students! She has kept my story on a backburner ever since we finished Carte Blanche, so it was a wonderful surprise to have her call me up and say that they want to use it as a case study.

It has been amazing to go through how I started the Lucky Packet Project back in 2005 and how much showed up along the way and what I have learned about business, internet marketing and perseverance! It is a huge priviledge to have my story and business model used by Wits for their students to analyse - another amazing milestone on this crazy road I have been travelling...