I find myself in a challenging place at the moment. I have an album that was financed by selling it before going to studio, gained huge media coverage in the process, contributed over R30,000 to charity & has resulted in already over 3000 people in 25 countries owning it. On top of that the story has seen three documentaries made about it on Power Within, Carte Blanche & Journey To The Core. As a result I have become a speaker on innovation and if I look back at the journey I am blown away by how much I have learned, the overwhelming support I have had from fans and the fact that I receive emails constantly to let me know how much people are enjoying listening to the album.
What's the problem you ask? The answer - RADIO STATIONS!
I have just heard that yet again another single from "Journey" hasn't been selected to be playlisted & find myself feeling frustrated & a little confused. "Angel" did really well on the regional stations but since then we are up against a brick wall of 'listening committees' that only apply to local music. The frustration for me is that stations play whatever international content they are told to and then when it comes to SA songs they have committees that all of a sudden are music experts on what the country wants to listen to. Not very fair considering they are supposed to be growing the local industry but in fact reject song after local song on a weekly basis & the public is none the wiser. I guess the fact that they are saying no to tracks like "Raise" & "Take You Back" confuses me as these are the songs that have everyone up & going crazy at our shows and seem to have the widest audience appeal.
I am not going to be deterred by mere music industry red-tape because I refuse to believe that 3000 people are wrong & some 'listening committee' actually knows what people in this country want to hear. Yikes - I know I must sound very put out & having a good rant, but the truth is things like this motivate me to innovate even more because the important thing for me is to share our music with the people who want to listen to it & I don't think I am doing to badly so far - with or without support from radio!
"It's exactly at times like these, when the going gets
tough, and people begin
resisting change, that you know things are about to
get really, really good." (Notes From The Universe)