In 2006 I dared to push the boundaries in the music industry by inviting fans to buy my debut album BEFORE I recorded it.
I was told it would never work and that was just the motivation I needed to see if it just might...
2000 people in 25 countries believed in me pre-bought an album by an unheard of artist. I was able to release 'Journey' at the end of 2008 having donated R30,000 to two charities in the process.
My crazy idea catapulted me into the world of innovation and as a result I have spent the last few years talking on innovation and training people how to think out the box in their industries.
The project was featured on Carte Blanche and numerous other documentaries and was placed 25 on the HSBC Bank Top 100 Business Ideas in the UK.
My music took a back seat for a while but now I'm back and ready to deliver a brand new, rocking album.
If you've ever wondered what you could achieve if you reached beyond your fears, then 'Journey' and my upcoming album 'One Of These Days' could well become the soundtrack to you daring to reach for your own dreams.
Welcome to my journey!